PUMA’s Fifth Avenue flagship—built by Shawmut Design and Construction and designed by Design Republic—won first place in VMSD’s Retail Renovation Competition. Winning in the specialty store, sales area over 10,000 square feet category, the project and team are recognized not only for the outstanding finished store, but also the collaboration and skill along the way.

You can read the award feature in VMSD here and find out more about the project below.


When PUMA North America decided to open its first-ever U.S. flagship, the team turned to Shawmut Design and Construction and Design Republic. The result is a highly-acclaimed project that is on the forefront of pushing retail norms with a truly unique environment focused on immersive customer engagement.

Located on the corner of Fifth Avenue and 49th Street, the 18,000-square-foot space that  accommodates two levels of performance and athleisure apparel is a must-see destination along the renowned retail corridor. The store houses PUMA’S full assortment, including soccer, motor-sport, basketball, golf, kids, and lifestyle apparel.

In a design-build effort, Shawmut and Design Republic brought the store’s unique, eye-catching façade to life, paying tribute to the brand’s iconic suede tread pattern. The interior finishes reflect an urban industrial feel with its concrete columns and floors complimented by an exposed industrial ceiling design.

The customer experience is supported by cutting-edge technology developed by Green Room Design in the innovative customer engagement areas. From racing down streets of NYC in the F1 racing simulator, to testing gear with virtual soccer coaching in the Skill Cube simulator that places users on the pitch at San Siro Stadium in Milan, and virtual bleacher seating at the NBA2k gaming experience zone, visitors can experience the PUMA brand in many unique and exciting ways. Customers also have the opportunity to interact with the brand and partnering artists and designers in the exclusive customization studio using paints, dips, dyes, patchwork, embroidery, 3D-knitting and laser printing.