In the ever-changing retail landscape, it’s imperative for brands to create a strong identity and experience that customers can connect with and immerse themselves in. Vice president of retail Greg Skalaski shared some of the top trends in brick-and-mortar experiences with design:retail to help guide brands looking to build consumer interest and loyalty.

Excerpt from design:retail

In response to the tsunami of online options and offers, retailers are reorienting their in-store selling approach through personalized, aesthetically pleasing and technology-rich features to encourage customers to stay (and spend) a while. Here’s a look at how incomparable experiences and the right interactive elements can transform brick-and-mortar into an experiential atmosphere that feels far from a store.

Continue to design:retail’s June issue