Excerpt from Women's Wear Daily:
NEW YORK, NY – Davidoff of Geneva on April 13 will unveil a 2,000-square-foot store at Brookfield Place, representing the brand’s new global retail concept.
The retailer, which specializes in cigars and accessories, has divided the space into a retail area, walk-in humidor and lounge. Private lockers will be available for customers to rent. Brookfield Place will mark Davidoff’s third store in Manhattan.
Davidoff’s tag line, “Time Beautifully Filled,” inspired the design of the store. Hans-Kristian Hoejsgaard, chief executive officer and board member of Oettinger Davidoff AG, said the new store “will provide the ultimate luxury cigar experience.”
“Our mission is to surprise and delight our consumers by providing unrivaled brand and retail experiences in a comfortable but luxurious space,” said Jim Young, president of Davidoff of Geneva USA. “Our downtown New York store is an exceptional addition to our portfolio of company-owned properties, including two others here in New York, one in Atlanta, another soon to open in Houston, along with licensed boutiques in Las Vegas and Tampa.”